Google, the renowned tech giant, is reportedly preparing to bring onboard manufacturing and policy expert Sreenivasa Reddy as its top executive for government affairs in India. The move is aimed at addressing legal challenges and expanding hardware assembly operations within the country.
Sreenivasa Reddy’s Background:
Presently serving as a senior engineering executive at Microsoft, Sreenivasa Reddy is expected to join Google later this year, as per sources. Prior to his tenure at Microsoft, Reddy worked with Apple’s India regulatory team and held a senior position at Ericsson AB, a Swedish telecom gear manufacturer.
Google’s Manufacturing Plans:
Google is actively in discussions with various vendors, including Lava International, Dixon Technologies, and Foxconn’s Indian subsidiary, to shift the production of its Pixel smartphones to India. The company believes that manufacturing its devices locally will not only overcome logistical challenges but also drive smartphone sales in the country.
Advantages of Local Production:
By moving production to India, Google envisions increased accessibility and affordability for Indian consumers. This strategic decision is expected to have a positive impact on the sales performance of Google’s smartphones in the Indian market.
Key Meeting with IT Minister:
In a significant development, India’s IT Minister, Ashwini Vaishnaw, recently held a meeting with Google CEO Sundar Pichai at the company’s headquarters in Mountain View, California. The meeting covered various topics, including India Stack and the government’s “Make in India” initiative, which aims to boost domestic manufacturing and create employment opportunities.
Conclusion:
Google’s intended appointment of Sreenivasa Reddy as its government affairs executive in India demonstrates the company’s commitment to addressing legal complexities and expanding its hardware assembly capabilities. By collaborating with local vendors and shifting smartphone production to India, Google aims to strengthen its market presence and increase smartphone sales in one of the world’s largest mobile phone markets.
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