Ministry of Tourism participates in the Arabian Travel Market (ATM) 2023

The Indian Government’s Ministry of Tourism is taking part in the Arabian Travel Market (ATM) 2023, held from May 1st to 4th, 2023 at Dubai World Trade Centre, UAE (United Arab Emirates). This is a significant event in the global travel and tourism industry and draws attendees and exhibitors from various parts of the world.

More about the News

• India is participating in the Arabian Travel Market 2023 to promote itself as a preferred travel destination among the Middle East and North Africa (MENA) markets.
• India has diverse culture, heritage, cuisine, and natural beauty, making it popular for travelers seeking unique experiences in Adventure, luxury, wildlife, and wellness.
• The Ministry of Tourism is showcasing “Incredible India” and launched Visit India Year 2023 campaign at the event, highlighting India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices.
• The India Pavilion will showcase India’s rich cultural and natural heritage, including its UNESCO World Heritage Sites, wildlife sanctuaries, and spiritual destinations.

India’s Focus on Inbound Tourism Market

• India’s pavilion at the event is one of the largest, with over 100 participants from various state tourism boards, hotels, and tour operators highlighting the country’s cultural and tourism offerings.
• The focus of the event this year is on reducing carbon emissions in the travel industry, and the Indian pavilion is showcasing the country’s eco-friendly initiatives, including sustainable tourism practices and responsible wildlife tourism.
• The Ministry of Tourism has announced the celebration of ‘Visit India Year 2023’ to promote inbound travel to India.
• The celebration is aligned with India’s G20 Presidency and the grand celebrations of India@75 Azadi ka Amrit Mahotsav.
• The main objective is to showcase the diverse tourism offerings of India to global tourists.
• The Ministry of Tourism has an official website called incredibleindia.org which promotes India as a holistic travel destination with major experiences like spirituality, heritage, adventure, culture, yoga, wellness, and more.
• The website is available not only in English but also in Hindi and other leading international languages.
• The Ministry is taking advantage of the recovery of the global tourism industry and the growing interest among global travelers in exploring India to unlock the untapped potential of tourism in India.
• The focus is on making India a 365-day destination by showcasing the diverse tourism offerings of the country and highlighting the success of growing tourism in India over the years.

India’s Flourishing Outbound Tourism Market

• According to the Reserve Bank of India (RBI), Indian nationals spent $10 billion on overseas travel in the first nine months of 2022, which is a 43% increase from pre-Covid figures.
• Indian business consultants predict that the number of outbound journeys will exceed 27 million annually, with a total value of more than $42 billion by 2024.

Visit India Year 2023 campaign

• The Ministry of Tourism has launched the Visit India Year 2023 campaign to promote India’s tourism offerings and sustainable practices.
• The campaign aims to collaborate with industry players and enhance relations with the tourism industry in the Middle East and North Africa.

Events and Meetings

• The Indian delegation at ATM 2023 will participate in networking events, B2B meetings, and media interactions to advertise India’s tourism destinations.
• The campaign will showcase India’s cultural heritage, natural beauty, and cuisine.
• Emphasis will also be given to India’s eco-friendly initiatives and responsible wildlife tourism.

About Arabian Travel Market

• The Arabian Travel Market (ATM) was first held in 1994, and it has since grown to become one of the leading global events for the travel and tourism industry that takes place annually in Dubai, United Arab Emirates (UAE).
• The event provides a platform for exhibitors, visitors, and industry experts from around the world to network, showcase their products and services, and explore business opportunities.
• The event features a range of exhibitions, seminars, and conferences covering various aspects of the travel and tourism industry.
• The ATM attracts exhibitors and visitors from different regions, including the Middle East, North Africa, Asia, Europe, and the Americas.
• The event focuses on promoting tourism, hospitality, and aviation businesses and highlighting new trends and technologies in the industry.

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