In a joint effort, the Confederation of All India Traders (CAIT) and Meta, the parent company of Facebook, have revealed their expanded program called ‘WhatsApp Se Wyapaar.’ This initiative aims to provide digital training and upskilling to 10 million local traders in India through the WhatsApp Business App. The partnership’s primary goal is to empower small enterprises across the nation with the necessary knowledge and tools to thrive in the digital era. The collaboration builds upon Meta’s earlier commitment to upskill one million traders using the WhatsApp Business App, which was announced in June.
Localized Digitalization in Multiple Indian Languages
The primary focus of this partnership is to localize digitalization efforts by conducting workshops in 11 Indian languages, covering all 29 states of the country. CAIT will deliver comprehensive digital and skill training to equip businesses with the expertise to digitize their storefronts and establish their ‘digital dukaan’ (digital shop) on the WhatsApp Business App. Traders will be introduced to various app features, including Catalogue, Quick Replies, and Click to WhatsApp Ads, which will enhance their online presence and expand their customer base.
Enabling Growth for Small Enterprises
Praveen Khandelwal, the National Secretary General of CAIT, underscores the role of technology in facilitating growth in today’s fast-evolving business landscape. The collaboration aims to assist traders across India in discovering new avenues for expanding their businesses by upskilling with the appropriate tools. This approach enables traders to establish a comprehensive customer base, scale their operations, and make significant contributions to India’s thriving digital economy.
Digital Skilling Mission for Traders
The collaboration supports CAIT’s digital skilling mission for the trading community and grants 25,000 traders access to the Meta Small Business Academy. The course module and examination will be conducted in seven languages, including English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu. This multilingual approach ensures the program’s reach to Micro, Small, and Medium Enterprises (MSMEs) across India, empowering new entrepreneurs and marketers with crucial digital marketing abilities to thrive on Meta apps.
Embracing India’s Digital Revolution
Nick Clegg, President of Global Affairs at Meta, acknowledges India’s remarkable digital revolution and the widespread adoption of technologies like WhatsApp by Indian entrepreneurs and small businesses. The partnership with CAIT aligns with Meta’s mission to support entrepreneurs and small enterprises in leveraging opportunities and playing a crucial role in India’s tech-driven growth.
Conclusion
The collaboration between CAIT and Meta to expand the ‘WhatsApp Se Wyapaar’ program represents a significant stride in empowering Indian traders with digital skills and tools. By offering localized digitalization in multiple languages, the initiative aims to bring a vast number of small enterprises into the digital ecosystem, fueling growth and contributing to India’s dynamic digital economy. With a shared commitment to fostering entrepreneurship and supporting small businesses, this partnership showcases the potential of technology to empower traders and drive economic development in the country.
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