CAIT and Meta Collaborate to Empower Indian Traders with Digital Upskilling

In a joint effort, the Confederation of All India Traders (CAIT) and Meta, the parent company of Facebook, have revealed their expanded program called ‘WhatsApp Se Wyapaar.’ This initiative aims to provide digital training and upskilling to 10 million local traders in India through the WhatsApp Business App. The partnership’s primary goal is to empower small enterprises across the nation with the necessary knowledge and tools to thrive in the digital era. The collaboration builds upon Meta’s earlier commitment to upskill one million traders using the WhatsApp Business App, which was announced in June.

Localized Digitalization in Multiple Indian Languages

The primary focus of this partnership is to localize digitalization efforts by conducting workshops in 11 Indian languages, covering all 29 states of the country. CAIT will deliver comprehensive digital and skill training to equip businesses with the expertise to digitize their storefronts and establish their ‘digital dukaan’ (digital shop) on the WhatsApp Business App. Traders will be introduced to various app features, including Catalogue, Quick Replies, and Click to WhatsApp Ads, which will enhance their online presence and expand their customer base.

Enabling Growth for Small Enterprises

Praveen Khandelwal, the National Secretary General of CAIT, underscores the role of technology in facilitating growth in today’s fast-evolving business landscape. The collaboration aims to assist traders across India in discovering new avenues for expanding their businesses by upskilling with the appropriate tools. This approach enables traders to establish a comprehensive customer base, scale their operations, and make significant contributions to India’s thriving digital economy.

Digital Skilling Mission for Traders

The collaboration supports CAIT’s digital skilling mission for the trading community and grants 25,000 traders access to the Meta Small Business Academy. The course module and examination will be conducted in seven languages, including English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu. This multilingual approach ensures the program’s reach to Micro, Small, and Medium Enterprises (MSMEs) across India, empowering new entrepreneurs and marketers with crucial digital marketing abilities to thrive on Meta apps.

Embracing India’s Digital Revolution

Nick Clegg, President of Global Affairs at Meta, acknowledges India’s remarkable digital revolution and the widespread adoption of technologies like WhatsApp by Indian entrepreneurs and small businesses. The partnership with CAIT aligns with Meta’s mission to support entrepreneurs and small enterprises in leveraging opportunities and playing a crucial role in India’s tech-driven growth.


The collaboration between CAIT and Meta to expand the ‘WhatsApp Se Wyapaar’ program represents a significant stride in empowering Indian traders with digital skills and tools. By offering localized digitalization in multiple languages, the initiative aims to bring a vast number of small enterprises into the digital ecosystem, fueling growth and contributing to India’s dynamic digital economy. With a shared commitment to fostering entrepreneurship and supporting small businesses, this partnership showcases the potential of technology to empower traders and drive economic development in the country.

Empower Indian Traders with Digital Upskilling – FAQs

Q1: What is the ‘WhatsApp Se Wyapaar’ program?

Ans: The Confederation of All India Traders (CAIT) and Meta (the parent company of Facebook) worked together to create the “WhatsApp Se Wyapaar” program. Through the WhatsApp Business App, it wants to offer digital training and upskilling to 10 million local traders in India.

Q2: What will traders learn through the digital and skill training?

Ans: A thorough training program will be provided to traders on how to set up their “digital dukaan” and digitize their shops using the WhatsApp Business App. Additionally, they will learn how to use other app features, including as Catalogue, Quick Replies, and Click to WhatsApp Ads, to improve their online visibility and attract more clients.

Q3: How will this initiative benefit small enterprises?

Ans: The initiative aims to equip small businesses with the appropriate digital tools so they may explore new opportunities for growth. They will be able to scale their business as a result, expand their customer base, and significantly boost India’s digital economy.


  • Pritipalit

    Priti Palit, an accomplished edtech writer, boasts a wealth of experience in preparing candidates for multiple government exams. With a passion for education and a keen eye for detail, she has contributed significantly to the field of online learning. Priti's expertise and dedication continue to empower aspiring individuals in their pursuit of success in government examinations.

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