India is making its first-ever appearance at the Annecy International Animation Festival (AIAF) this year. Led by Shri. Apurva Chandra, Secretary of Information and Broadcasting, an Indian delegation is presenting India’s animation and VFX capabilities to a global audience at the AIAF.
India’s Rise as a Global VFX and Animation Hub
India has emerged as a preferred destination for VFX and animation content, with a market value of Rs 109 billion in 2021, projected to reach Rs 180 billion by 2024. The participation at Annecy holds immense significance as it highlights India’s industry potential to international buyers.
India’s Commitment to the AVGC Sector
Shri. Chandra emphasizes India’s advancements in the Animation, Gaming, Visual Effects, and Comics (AVGC) Sector. India offers cash incentives to foreign companies producing AVGC content, fostering industry growth and facilitating pre and post-production activities.
Exploring Collaborative Opportunities
During the festival, Shri. Chandra held discussions with Michael Marin, AIAF director, exploring avenues to strengthen India’s engagement at Annecy and potential collaborations, including hosting a collaborative animation film festival between India and France. The India Pavilion, themed around the Saraswati Yantra, was inaugurated, and interactions took place with Indian creative talents who secured entries in the Annecy festival competition.
Promoting Dialogue and Initiatives
Shri. Chandra engaged in discussions with international delegates, focusing on the Ministry’s initiatives in the AVGC sector and the incentives provided by the Indian Government to create a favorable business environment.
India’s participation at the Annecy International Animation Festival showcases the country’s animation and VFX expertise, fostering collaboration and growth within the global animation community.
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