Unveiling the Official Brand
The FIFA World Cup™ Trophy, known as the most prestigious sporting symbol globally, has become a prominent feature of the official brand for the FIFA World Cup 2026. The brand showcases the actual trophy along with the specific year of the tournament, creating an innovative design concept. This emblem will serve as the foundation for the 2026 edition and future events, allowing customization to highlight the uniqueness of each host country while maintaining a consistent and recognizable brand structure.
Overview of the Unveiling Event
The FIFA World Cup 26 Official Brand was revealed during a special event in Los Angeles, USA. The launch gathered FIFA, host countries Canada, Mexico, and the USA, football legends, and distinguished guests, marking the beginning of the journey towards the grandest sporting event in history. The event celebrated this significant milestone and set the stage for the preparations and excitement leading up to the tournament.
Introducing the WE ARE 26 Campaign
As part of the unveiling, the WE ARE 26 campaign was introduced. This campaign aims to empower individuals, locations, and communities to actively contribute to the launch of the FIFA World Cup 26™ Official Brand. It involves capturing portraits of people and places with their unique FIFA World Cup stories, inviting everyone to participate and become part of this extraordinary event.
About the FIFA World Cup 2026
The upcoming FIFA World Cup will take place in June and July 2026, culminating in the crowning of the champions on Sunday, July 19, 2026. The tournament format will include a group stage phase and an expanded knockout phase, with 32 national teams competing for the ultimate prize in football. The qualification process, initiated by CONMEBOL, the South American confederation, will begin in September 2023, involving current champions Argentina and other South American teams.
- FIFA Founded: 21 May 1904
- FIFA Headquarters: Zürich, Switzerland
- FIFA President: Gianni Infantino
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