Sachin Tendulkar is now the ‘Smile Ambassador’ for Maharashtra Govt

Sachin Tendulkar now ‘Smile Aambassador’ for Maharashtra Govt

The Shiv Sena-Bharatiya Janata Party government in Maharashtra has appointed legendary cricketer Sachin Tendulkar as the state’s ‘Smile Ambassador’ for the Swachh Mukh Abhiyan (SMA) campaign. Led by Eknath Shinde, the initiative aims to promote oral health and hygiene awareness across Maharashtra. Tendulkar will serve as the face of the state medical education and drug department’s SMA, offering his association free of cost for the duration of the program.

The Memorandum of Understanding (MoU) between Maharashtra Chief Minister Eknath Shinde, Deputy Chief Minister Devendra Fadnavis, and Sachin Tendulkar solidifies the former cricketer’s role as the campaign’s brand ambassador for the next five years.

About the Swachh Mukh Abhiyan Campaign

The Swachh Mukh Abhiyan (SMA) campaign, developed in collaboration with the Indian Dental Association (IDA), aims to promote oral hygiene and educate people about its significance. The IDA hopes that this campaign will lead India towards optimal oral health and establish a new model of oral healthcare by fostering collaboration among dentists and stakeholders from various fields.

The mission of the Swachh Mukh Abhiyan is to prevent and control oral diseases by increasing oral health literacy, with a focus on promoting healthy oral hygiene practices among disadvantaged sections of society.

Sachin Tendulkar’s Previous Health Campaign Association

This is not the first time Sachin Tendulkar has been involved in a health campaign. In March, he was appointed as the first ‘Hand Ambassador’ by antiseptic brand Savlon for the Savlon Swasth India Mission. This initiative aims to emphasize the importance of hand hygiene for a healthier nation.

With his appointment as the ‘Smile Ambassador’ for Maharashtra’s Swachh Mukh Abhiyan, Sachin Tendulkar continues to lend his support to health campaigns, promoting oral and hand hygiene awareness across the country.

The Impact of Sachin Tendulkar’s Role as ‘Smile Ambassador’

The inclusion of Sachin Tendulkar as the ‘Smile Ambassador’ for the Swachh Mukh Abhiyan campaign is expected to have a significant impact on spreading awareness about oral health and hygiene. Tendulkar’s iconic status as a cricket legend and his widespread popularity make him an influential figure to promote positive health practices.

As the face of the campaign, Tendulkar will be able to reach a wide audience, including both urban and rural communities. His involvement is likely to generate enthusiasm and engagement, encouraging people to prioritize their oral health. By leveraging Tendulkar’s reputation and charisma, the campaign aims to instill good oral hygiene habits and improve overall dental well-being across Maharashtra.

Furthermore, Tendulkar’s association with the campaign will help elevate the importance of oral health in public discourse. His endorsement sends a powerful message that oral hygiene should be a priority for everyone, regardless of their background or socio-economic status. This emphasis on inclusivity aligns with the campaign’s objective of promoting healthy oral hygiene practices among all sections of society.

The Future of the Swachh Mukh Abhiyan Campaign

With Sachin Tendulkar’s support, the Swachh Mukh Abhiyan campaign is expected to gain momentum and make a lasting impact on oral health awareness in Maharashtra. The collaboration between the government, the Indian Dental Association, and Tendulkar brings together expertise, resources, and a shared commitment to improving oral healthcare.

It is anticipated that the campaign’s efforts will lead to a positive shift in oral health practices and contribute to reducing the prevalence of oral diseases. By educating individuals about the importance of oral hygiene, the campaign aims to empower people to take proactive steps towards maintaining their dental well-being.

As the Swachh Mukh Abhiyan gains traction and garners public support, there is a possibility of expanding the initiative to other states in India. The success of the campaign in Maharashtra could serve as a model for similar oral health awareness programs nationwide.


In conclusion, Sachin Tendulkar’s appointment as the ‘Smile Ambassador’ for Maharashtra’s Swachh Mukh Abhiyan campaign brings immense potential to raise awareness about oral health and hygiene. Through his association, the campaign aims to inspire individuals to prioritize their dental well-being and promote positive oral hygiene practices across the state. With Tendulkar’s influence and the collaborative efforts of the government and the Indian Dental Association, the campaign has a promising future in improving oral health outcomes and paving the way for a healthier Maharashtra.

Smile Ambassador – FAQs

Q1: What is the role of Sachin Tendulkar as the ‘Smile Ambassador’ for Maharashtra Govt?

Ans: For the Maharashtra government’s ‘Swachh Mukh Abhiyan’ programme, Sachin Tendulkar has been named the ‘Smile Ambassador’. His responsibility is to raise awareness of oral hygiene and health throughout the state.

Q2: Is Sachin Tendulkar associated with any other health campaigns?

Ans: Yes, Sachin Tendulkar has previously served as the Savlon Swasth India Mission’s “Hand Ambassador” to promote good hand hygiene.

Q3: How does the campaign aim to improve oral health outcomes?

Ans: The ‘Swachh Mukh Abhiyan’ initiative aims to prevent and control oral diseases by raising oral health knowledge and encouraging good oral hygiene habits among all societal groups.


  • Pritipalit

    Priti Palit, an accomplished edtech writer, boasts a wealth of experience in preparing candidates for multiple government exams. With a passion for education and a keen eye for detail, she has contributed significantly to the field of online learning. Priti's expertise and dedication continue to empower aspiring individuals in their pursuit of success in government examinations.

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